Porsche 911
The rear-engined sports car shown in Frankfurt in 1963 as the 901, renamed 911 and still in production more than six decades later.
- Made by
- Porsche AG
- From
- Stuttgart, Baden-Württemberg
- Category
- Mobility
- Introduced
- 1963
What it is
The Porsche 911 is a two-door sports car built in Zuffenhausen, Stuttgart. It made its debut at the Frankfurt Motor Show (IAA) in 1963 as the type 901 and was renamed 911 because Peugeot held trademark rights to three-digit numbers with a zero in the middle. Series production began on 14 September 1964. The car has gone through many generations since, each recognisably descended from the original.
How it works
The defining feature of the 911 is its engine position: a flat-six boxer engine mounted behind the rear axle. The original produced 130 PS and was air-cooled; water cooling arrived in the late 1990s, and turbocharging is now widespread across the range. The rear-engine layout puts weight over the driven wheels, which helps traction and braking, but it makes handling demanding. Porsche has refined the chassis, suspension and electronics over decades to tame these characteristics while keeping the car's distinctive feel.
Why it stands out
Few products in any industry have kept one basic concept for so long while remaining at the top of their segment. The 911 shows the German engineering virtue of continuous improvement: instead of replacing its icon, Porsche has developed it generation by generation. The car has a long history in motorsport and has been offered in a wide range of versions, from open Targa and Cabriolet models to the racing-oriented GT3. Its silhouette, with sloping rear and round headlights, is one of the most recognisable shapes in automotive design.
Where you meet it
The 911 is seen on roads around the world, on race tracks in GT racing series and in collectors' garages, where early cars are among the most sought-after classics. It remains the core of Porsche's brand identity.
Related products
Bosch ABS anti-lock braking system
Developed with Mercedes-Benz, Bosch's digitally controlled ABS entered series production in the S-Class in 1978. It keeps wheels from locking under heavy braking and laid the groundwork for later safety systems.
Bosch ESP electronic stability programme
Electronic stability control developed by Bosch, which debuted in the Mercedes-Benz S-Class coupé in 1995 and helps stop cars from skidding out of control.
Mercedes-Benz safety body with crumple zones
Béla Barényi's 1952 patent for a rigid passenger cell with deformable front and rear, first built into a production car in the Mercedes-Benz W 111 of 1959.
Last reviewed 4 November 2026. Main source: newsroom.porsche.com/en/press-kits/60-Years-Porsche-911/1.-G. Suggest a correction.